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What is the most influential scientific research about Korean consumer behavior? How do Koreans differ from American or Chinese consumers? What are the latest trends?
If you are new to the Korean market, you probably are very interested in how to set up the right marketing strategy for your company.
Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the
Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7
The eventful year of 2022 has ended and the arrival of a hopeful new year has begun. How has digital marketing changed in the post
No, digital marketing is not about spam email or popups (anymore) – thankfully. I personally prefer not to use those techniques because I think they
What is the most influential scientific research about Korean consumer behavior? How do Koreans differ from American or Chinese consumers? What are the latest trends?
If you are new to the Korean market, you probably are very interested in how to set up the right marketing strategy for your company.
Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the
Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7
The eventful year of 2022 has ended and the arrival of a hopeful new year has begun. How has digital marketing changed in the post
No, digital marketing is not about spam email or popups (anymore) – thankfully. I personally prefer not to use those techniques because I think they
